Stop dreading marketing. Start with a solid foundation!
Copywriting + Content for Local Business Owners
According to the Small Business Association, 80% of customers start their search online, but over 60% of small businesses still don’t have a website. That’s an alarming number of sales local businesses are losing to big businesses regardless of whether the consumer purchases online or in-store.
Your ideal customers are looking for you. They’re searching online and browsing social media feeds on a hunt for a business just like yours. When they land on your website, what’s going to convince them that you’re the one for them? Words.
Website Words that Work for You
On-brand website words delivered via Google Drive
Includes up to 8 web pages written with user experience in mind
Basic on-page SEO (search engine optimization)
One round of prepublication edits
Review of published webpages & communication with web designer
A good website won't make you successful, but it is an essential ingredient.
"Asking what makes someone successful is like asking which ingredient makes a recipe taste good. It’s not any single ingredient. It is the combination of many ingredients in the right proportions and in the right order—and the absence of anything that would ruin the mixture." - James Clear
Introductions
After you access the services guide, you’ll receive pricing and process information. From there, we’ll schedule a 30-minute chat to get a better picture of what working together could look like.
The Proposal
Within 2 business days, you’ll receive a Local Type proposal, which includes the project services, payment plan and contract. All contracts must be set in place before writing can begin.
The Draft
Time for me to get to work! I’ll ask all my questions and write the first draft. You’ll receive one round of thoughtful edits in a Google Drive folder without an additional charge.
The Final Work
Once I’ve completed the project and delivered the final version(s) to your inbox, you are free to use it to promote your business. The words are yours to use as tools to build your business.
(Don’t worry, we’ll check in to make sure your words are achieving the goals we set for them after your website launch!)
“Before hiring a copywriter, I was concerned that there was no possible way she could write something that sounded like I wrote it. I’m not sure how she did it, but with minimal input on my end, I now have a whole heap of content that I feel 100% confident in.”
Anna Howe, Anna Howe Design (Yadkinville, NC)
Local Type Specializations
I can't lie. I have a soft spot for small business owners, creatives and entrepreneurs who...
Sell Books.
Independent bookstores are gateways to other worlds, new perspectives, and fresh ideas. I mean, come on. You gotta love the smell of stacks on stacks of books on a Saturday morning.
Make Coffee.
Baristas and coffee shop owners have been keeping me going since I could drive. Also, I've been on both sides of the coffee bar as a consumer and a barista. I owe it to you, coffee connoisseurs.
Design Homes.
Located in the furniture capital of the world, writing about furniture and interior design comes naturally. If you know what an English roll arm is or what it means for a sofa to be 8-way hand-tied, then I'm talking to you.
Passionate about crafting leather goods or hosting a farmer’s market? What you do is important! I’d write words to reach your ideal customers any day.
Let’s brainstorm ways to make your words more memorable!
The Crema on Top
As you may have figured out, I love to support small businesses. In fact, when you ask me to invest in your local business with my words, I commit to being one of your biggest fans on social media and beyond!
I follow your social media accounts.
I consistently engage with your posts.
I share your accounts with my audience (they love local businesses, too).
I may also send you reels audio ideas that are too perfect to pass up…
If you’re looking for a local content and copywriter, who will support your business in more ways than one, then look no further. You’re just my type.