WRITING FOR READERS
Wonderland Bookshop, Social Media Captions
When I started writing for small businesses the thought of writing for an independent bookstore was one of the absolute most romantic possibilities.
In a previous writing season, one of my most beautiful, bookish friends and I worked together to create a bookstagram account, and that’s when I fell in love with books and reading and bookstores again.
When Amy and Beth, Wonderland Bookshop’s owners and Greensboro’s book sisters, reached out to Local Type, excitement filled the room.
In my first email to them, I said, “independent bookstores are my jam.” Looking back, that still feels right.
What they needed:
The sisters had two goals for Instagram.
Consistent marketing.
Engagement with their community.
They needed to consistently communicate with Greensboro, State Street, families, moms, kids, teens — all kinds of book lovers from runny nose readers to college-bound bibliophiles.
Their dream of opening an independent bookstore was about more than providing books. It was about creating a community around books for book lovers and children learning to love reading and explore the many worlds tucked into the pages of their books.
What we did about it:
I created a bank of captions for Amy and Beth to fall back on when it came time to post, and they didn’t have the words. While all the captions were evergreen, not tied to a specific season or time, many of them were also quick, fun and engaging for children and parents.
While you’re reading, you may also notice something that seems a bit outdated these days. Hashtags, and lots of ‘em! Yes, this was a few months before Instagram stopped relying more heavily on them. So, one of the things I did for this indie bookstore was to pair strategic hashtags with each caption.
Madalyn Yates Photography captured images to perfectly, intentionally pair with the captions I wrote for Wonderland Bookshop.
Photo: Madalyn Yates Photography
Do you remember reading stories out loud with a beloved family member or friend as a child?
Tells us who you read with and what your favorite books were in the comments!
#readalouds #readaloudfamily #readaloudbooks #shoplocalgreensboro #bookwormbaby #bookworminthemaking #storytimes #readingabook #readingwithkids #kidsbookshelf #readaloudrevival #timetoread #readingnow #readingismagic #readaloud #currentlyreading #weekendreads #weekendreading
Photo: Madalyn Yates Photography
If you could be anything you want for a day, what would you be?
A pirate?
A ballerina?
A garbage truck driver?
A civil servant?
You can be anything you want when you read!
Tell us what you’d want to be today (or what your child loves to pretend to be) in the comments below!
#readingforlife #kidsbookreview #kidsbookstore #kidsbookstagrammer #kidbooksofinstagram #kidsbookshop #kidsbooksforsale #kidsbookslove #kidsbooklove #childrensbookstore #childrensbooksofinstagram #childrensbooksforsale #childrensbookshop #childrensbookauthors #bookwormbaby #bookworminthemaking #readingisawesome #readingwithkids #kidsbookshelf #childrensbookauthor #childrensbooks #childrensbookstagram #kidsbookswelove #giftideasforkids #kidswhoread #childrenwhoread
Photo: Madalyn Yates Photography
Greensboro! We want to let you in on a little secret.
While we specialize in children’s books, you can order books for any age, genre, or topic on our website!
How? We’re glad you asked!
Step 1: Visit wonderlandbookshopnc.com.
Step 2: Search for a book by title, author, or keyword on the right-hand side of our site.
Step 3: Add as many books as you like to your cart and checkout.
Step 4: We’ll let you know when your book arrives at the shop, and you can quickly and easily pick them up for your favorite local bookshop and destination for general merriment!
Grab your books and a book or two for your kids and let us know if you need any more recommendations! We’re here to help!
#shoplocalbookstores #independentbookshop #bookstagramnc #bookrecs #whattoreadnext #newbookalert #readinglove #independentbookstore #shopindie #indiebookstore #shoplocalbusiness #shoplocalonline #localbookstore #localbookshop #buylocalonline #shoplocalbookstores #shoplocalgreensboro #bookstagramnc #outaboutnc #shoplocalnc #triadnc #triadlocalfirst #greensboronc #greensboro_nc #greensborolife #greensborostrong
Photo: Madalyn Yates Photography
Have a child’s birthday coming up? You need to know about our Wonder Wishes program!
Wonder Wishes allows you or your child to select books in our store for an upcoming birthday or celebration.
It’s like a wish list, but wonderful!
We fill a bin with your child’s most-wanted books and keep the bin of goodies at our counter.
When your friends and family come looking for a gift idea, we’ve got a bin full of wishes!
This makes it easy for you to make sure your child isn’t receiving books they already own or books they may not be interested in!
Wonder Wishes makes it fun and easy for everyone.
Visit us in-store or DM us your Wonder Wish(list)!
#givebooks #bookrec #readingmaterial #readingisawesome #bookrecs #whattoreadnext #newbookalert #readingforfun #readmorebooks #readersgonnaread #bookslover #booksasgifts #giftideasforkids #giftideasforbaby #buymorebooks
What they said:
After working with Local Type, Amy and Beth said that the bank of captions we created widened their understanding of writing for social media.
“It’s expanded our brains into what we can use as content and words. It’s been a delightful hit of creativity that we needed.”
When I asked what they would tell other small business owners, they said, “The personalized service offered by Sarah can’t be beat. She understands “local” and what is needed for us as a small business.”
If you’re interested in working with a local copywriter to take the guesswork out of marketing your business, let me know.
And, of course, if you really want to kick your marketing into high gear, let me know you’re interested in brand photography, too! Madalyn and I make a great team for small businesses like yours.
